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Wednesday, January 19, 2011

Why Facebook wants your phone number

(CNN) -- Facebook wants your address and mobile phone number.

But it's not sure exactly how to ask.

It's a complicated digital courtship, particularly because Facebook doesn't just want this data for itself -- it wants to "share" this info with all of its friends, which in this case happens to be app developers (think FarmVille, Compare People and Where I've Been -- all that non-Facebook stuff that pops up in your news feed).

That may sound confusing, but the debate over this Facebook phone-number-sharing -- which caused Facebook to backtrack a bit from the request after bloggers and users expressed outrage this weekend -- essentially comes down to two related questions:

Why does Facebook want your phone number and address?
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